We love Paper Crown

Paper Crown may love you (so says their twitter handle - @PaperCrownLuvsu) but I think we just may love them more!  

This weekend, Paper Crown - the line designed and inspired by style icon Lauren Conrad- is set to hit stores. And, guess what? A.sweeT. is going to be amongst the first boutiques to welcome the collection. Let me tell you, we couldn’t be more thrilled about it!

Paper Crown is a mix of playful, chic sophistication. Most of the silhouettes are simple and classic; but what makes us swoon are the unexpected details and the extra thought that was put into the design to make the pieces really pop. Check out the buttons, the details on the stitching, and how the whole collection is just so cohesive.

Paper Crown is a line that was not manufactured to just get something out there just to sell. This is a line that has been well thought out, that can easily transition through the trends and seasons in your life, and that just plain has heart.

Check out out some of our favorites for fall; and we will give you another sneak peek when Holiday nears. We are all already salivating over it. Napkin, please.

Feeling Hot, Hot, Hot!

Yesterday, I received a very interesting email. It was forwarded on to me from a pal who only wrote this, “haha omg!!!! amazing!!”

After reading that exclamation, I then scrolled down a little further in the email, and I saw this: 

Whoa. I was shocked. I giggled. I blushed. And, then I thought to myself, “Wow. I honestly, have no idea how this happened! How did I get thrown in this amazing mix?” I pondered for a moment, and then I thought, “Hmm. Who knows? But I’d better WIN!” 

(What? Don’t judge. I’m a competitive girl. I can’t help that I have a little spice mixed in with the sugar and everything nice.)

In all honesty - win or lose - I am 100%, genuinely, super duper flattered to have been chosen at all. Thank you to whomever it was out there at Racked Los Angeles who threw me in the mix for the “Hottest Shopkeep” in Los Angeles! I am still blushing.

As for you, dear reader? You better go vote for me. I promise you A.sweeT. reward in return. 

They Call Me Mellow Yellow

It’s summer and its time to shine as bright as the sun! So, whip out some color - keep it classy and brighten everyone’s day. 

Top: Corey Lynn Calter; Jeans: JET by John Eshaya; Bag:Rebecca Minkoff; Necklace: Carol Marie; Bracelets: Giles & Brother + Carol Marie. 

Love me a bib necklace.

Honey, it’s the bag. 

Lollipop oh Lollipop! Happy National Lollipop Day! 

“I want the world. I want the whole world. I want to lock it all up in my pocket. It’s my bar of chocolate. Give it to me now.” - Veruca Salt

Just a few of my favorite things.

A.sweeT. Relief! Come shop with us Saturday!

Sweet & Sporty

Here comes the tomboy in me; but i just can’t help myself. Go Mavs!

Ok - so it has been short while since the Dallas Mavericks won their first NBA Championship title - but its never too late to celebrate; or for sweets to swoop in and save the day!

Upon winning the NBA Championship Title, Dallas Mavericks owner, Mark Cuban declared he may just forego ordering championship rings. What? Unheard of, eh? Well, thank goodness for the Bazooka Candy Co. Just for the Mavs, Bazooka decided to step up to the line and create blue & white bling pops made with real Swarovski Crystals. They thought the team just had to have something sweet to flash around in celebration.

We are agree. And, we think they are pretty darn cool. So, um, Bazooka? We will take some too please; but how about in pink, yellow, and blue … A.sweeT. Branded? Awesome. Thanks. 

Enough Said. Get Shopping.

Candy Colored Tresses

I hate to admit; but I guess, sometimes blondes do have more fun. I’d love to temporarily pull a Lauren Conrad and dye my hair a few shades of candy color.  I am totally, 100%, digging this trend of candy colored tresses. But, alas, my locks are waaay too dark to pull it off. So, I will just need to stand back and admire from afar. Tell us… What do you think about this trend?

All That Glitters

This past weekend. We set up an absolutely adorable candy bar for A.sweeT. bachelorette party at the Roosevelt Hotel. It was good for giggles, goodies, and glitz. Take a peek. Get inspired. Book us for your party!