Pretty Swe-E!-T

Do you love E! News as much as we do? Well, it just got a bit sweeter.

Yesterday, we shot a segment in the store with the fabulousRachel Zalis, highlighting patriotic styles for the upcoming Fourth of July Weekend. While, not all of the looks featured were from A.sweeT. - the segment did highlight some of our favorite pieces - including Lauren Moshi’s American Flag Tank, Bing Bang’s Bastille Day Bracelet, and Cleobella’s Sirena Tote - plus, we were flattered to have had E! News hand pick us to film at A.sweeT.! What a treat!

Take a look at some of the behind the scenes photos. And tune into E! News tonight at 7 & 11:30 to see A.sweeT. and patriotic segment! 

A salute to our our Patriotic Window! 

Setting up for the segment. Getting ready to highlight some of our duds!

Rachel and model, Ashley, wearing Lauren Moshi’s American Flag Tank

Check out our favorite beach tote - the Cleobella Sirena tote in hot pink! 

Explode With Sweet Style

The Fourth of July is only a few short days away - and we thought we’d give you a few ideas to patriotically strut your fashion independence. Stars & stripes, red, white, & blue will look better than they’ve ever looked before. With your Fourth of July flare, Fireworks will be sure to go off. BOOM!

Shop Fourth of July Style on asweetonline.com

Coveting Kate

You know it. We know it. She knows it. Kate Bosworth is a style icon. She makes looking simple amazingly chic. Kate has a very special way of exuding a down to Earth type of cool, while also looking out of this world. This year, during Coachella, Kate rocked an American Flag tank that was certainly coveted. So, to allow you to look and feel like Kate. We’ve got you covered to get her kind of look… just in time for the 4th of July. Rock it. 

Melinda Maria Gwenyth Bangle; Giles & Brother Trove Bangles (Shown in Gold & Gunmetal); Giles & Brother Hook Cuff; Blank NYC Distressed Shorts; Lauren Moshi American Flag Tank; HOH 1960 Cary Sunglasses; J. Landver Cluster Dangle Earring; Giles & Brother Horseshoe Necklace; Melissa Violatta Sandals

Brooklyn's Journey

“TO SAVE A LIFE IS TO SAVE THE WORLD”

This weekend, A.sweeT. was honored to be a part of a fun  and fabulous charity event that supports “Brooklyn’s Journey”, a fundraising effort to assist a family whose five month old baby suffers from a condition called Vein of Galen brain malformation.  After seeing pictures of the blue-eyed, smiley Brooklyn, we just could not wait to jump at the chance to help the Sputore Family who are in need of assistance with the specialized care that is required for Brooklyn to become a healthy little girl.

At the home of our very own A.sweeT. shoppers, Debbie & David Kaufman, we set up a delicious candy bar accompanied by our A.sweeT. Milk & Dark Chocolate bars, A.sweeT. mini bins & some of our favorite accessories! Family and friends of the Kaufman’s opened their hearts (and mouths) to purchase A.sweeT. bags of their favorite treats.  It’s always so great to see grown-ups turn into little kids at the sight of candy, but it was even better knowing that with each bite, Brooklyn’s journey would hopefully get a little easier. 

Of course we managed to find some time to get down on the dance floor and indulge in amazing Mexican food, but all for a wonderful cause!  We encourage you to learn about Vein of Galen brain malformation, get involved and share your heart and love to A.sweeT. little kid like Brooklyn. 

¡Estilo México!

So, if you follow me on Twitter, you know that I am currently in Mexico celebrating a milestone birthday. A little something I like to call it my “Doble Quinciñera.” You may also know that - um well - I have just a wee bit of packing problem. I may have just sliiightly over done it. But, I just couldn’t help myself. In addition to some of the gems that I have sitting at home in my closet, we also have so many incredible summer time treasures at A.sweeT. So, duh, I just had to pack them all! For your viewing pleasure, here is a look at just a few pieces that made it into my suitcase. 
Enjoy! 

Eugenia Kim Toyo Sunhat; Bing Bang Hopi Earrings; Carol Marie Jewel Bracelet; Cleobella Sirean Tote; Blu Moon Summer Lovin’ Dress; HOH 1960 Nicole Sunglasses; HOH 1960 Nita Platform; Jagger Edge iPhone Case; Tori Praver India Bikni; Carol Marie Bib Necklace, JET Indian Shorts;Wavery Grey Romilly Tank

June is National Candy Month

Shop to it! asweetonline.com

Tech: Necessity to Latest Accessory

So, I may be dating myself here - but I remember when cell phones were for emergencies only (My first cell phone was dubbed “The Brick” a la Zach Morris). Laptops were an extreme luxury; and we never even dreamed up the concept of an iPad. What the heck is that?!

Well, fast forward 15 years, and Presto! Magic! We all have phones glued to our heads or hands, we don’t travel anywhere without our laptops - and just in case the phone and laptop aren’t enough, we’ve just gotta have an iPad. Necessity? Or has it become society’s latest fashion accessory? 

Well, I have to say, it’s a little bit of both. I personally need ‘em all. And, while using my tech necessities - I’ve made ‘em hot little accessories. Thank you, Jagger Edge. My latest obsession. (Swoon)

In case you aren’t with the program, Jagger Edge makes the most ah-mazing  iPhone and iPad cases. My favorites are the floral iPhone case and the fringe iPad Cover. However, they all make a statement without you even having say/type a word. Each case is chic and savvy. Carry one around, and your bare gadgets will go from nerdy to nifty. It’s time, peeps, take your tech necessity and turn it into an accessory. Dialing you in … asweetonline.com.